Why Women Mean Business, co-authored with Avivah Wittenberg-Cox, 2008, 2009
Gender is a business issue, not a women’s issue. This powerful book brings together in a single, concise volume the multiplicity of opportunities available to companies that really understand what motivates women in the global workplace and marketplace.
Women today make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.
The book shows why getting gender balance right matters. Packed with ideas from companies that have made it work, it offers views from top business leaders and a step-by-step guide to how we can all become gender bilingual.
“An innovative and stimulating book” The Financial Times
“Any company that is serious about success must get serious about women, and this book shows them how” Margaret Heffernan
“Gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.” The Times
“Establishes an inarguable, last-word-on-the-subject business case for why organisations absolutely must get better at attracting, retaining, inspiring and promoting talented women.” Sally Helgesen
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