Coaching you

What is your true calling as a leader?

How could you live and lead more sustainably, inclusively and purposefully?

How could you make a bigger difference with your strengths and influence?

If these questions excite, intrigue or agitate you, I would love to work with you. I partner with leaders and emerging leaders who need or want to initiate change in themselves, their organisations and the world to address our biggest challenges. I provide a safe, welcoming environment for you to delve deep into the being of leadership, to connect with what matters most, and to step into your potential to make the purposeful impact you long for.

Together we tackle obstacles that may be standing in your way, such as:

  • Feeling overwhelmed by emotions or ‘to do’ lists
  • Being pulled in many different directions
  • Imposter syndrome
  • Lack of clarity about what you really stand for
  • Fear of a leap into the unknown

Coaching is an adventure involving deep insights, demanding climbs and inspiring new perspectives. I offer you space to draw breath. To experiment, have fun. To explore your feelings, including the ones you find most difficult. To get to know your real priorities. To plan your next steps confidently. To overcome the obstacles and move into action with focus and intention.

I encourage, challenge and support you in the actions you take to achieve your greatest aspirations and to find fulfilment in being your best ‘you’. To discover the benefits of a coaching partnership with me, read the Client Testimonials on this page. Or contact me for a complimentary sample session.

What’s involved

I coach clients around the world by video call, phone or in person. I also coach outdoors, in the natural environment, where people often find calm, inspiration and perspective. Moving or being still in nature, we can feel most connected with the Earth, our stake in it, and our biggest fears, hopes and dreams.

My one-to-one coaching packages are flexible, designed with you to suit your needs and goals. A typical package consists of one-hour sessions every two weeks over a number of months. We’ll work with what your body is telling you as well as what’s going on in your head. The coaching includes exercises in visualisation, perspective and other creative tools, as well as my support between sessions as needed.

I also work with teams in organisations, facilitating trusting, supportive relationships and inclusive ways to collaborate, co-create and ignite team and organisational success.

I offer some pro bono coaching as part of my continuing practice.

About me

Like many people, I’ve experienced significant transitions in my career. I worked for nearly 30 years as a journalist with Reuters and the Financial Times, latterly writing about leadership, management, and change in the business world. My job involved asking incisive, challenging questions, typically of people in positions of power, to throw light on what was not visible and to get to the heart of the ‘story’.

I then created my own ‘portfolio’ career: writing books (on gender-balanced leadership, the future of work and inclusive work environments), speaking, advising, and facilitating group conversations and leadership programmes. These are described in more detail elsewhere on this website.

 I came to coaching through my search for more inclusive ways to lead – both self and others. Experiencing the transformative power of  ‘Collective Leadership’ (a programme of three discovery retreats in a beautiful Dutch forest), I was drawn to enabling others to increase their impact through deep insights, a heightened sense of what matters to them, and more profound connections with other people.

I work with established and emerging leaders, drawing on my understanding of how to build positive relationships, communicate effectively, and facilitate open, inclusive and sustainable environments. The powerful questions I ask in coaching elucidate my clients’ worlds and serve their growth and fulfilment as leaders. I’m collaborative, curious, driven and optimistic. My core values are caring, connection, courage, exploration, fairness, inclusion, integrity, perseverance, reliability and respect.


I hold the ACC Credential from the International Coach Federation, which sets and upholds the highest standards for the coaching profession.

I am a Co-Active® Coach, having completed CTI’s renowned, 104-hour Coach Training Programme.

In 2021, I completed a 12-week training course with Climate Change Coaches, learning how to apply my coaching skills to support people who are active, or want to become more active, in addressing the climate crisis.

I am trained as an Enhanced Skills Practitioner in Conversational Intelligence® for Coaches, having been through the C-IQ immersion programme led by Judith E Glaser.

This ongoing learning, together with regular coaching supervision, gives me a huge range of resources and insights. I use these, combined with my professional and life experience and my intuition, to serve you in the best way I can.

Climate commitment 

As part of my commitment to do more personally to address the climate crisis and encourage collective and regenerative leadership, I am donating 10% of the fees I receive from coaching clients to projects that sustain and restore the natural world. These include World Land Trust, an international charity for rainforest and wildlife conservation, and Tree Sisters, which places tropical forest restoration into everyone’s hands.  I learned about the work of Tree Sisters through Climate Change Coaches.

Getting in touch

If you would like to speak to me, or to have a complimentary sample coaching session, please contact me via the Contact Me page.



‘Alison has an ability to get to the nub of an issue in just a question or two. The sessions we have together are incredibly rich and useful, whilst feeling safe and energising – and I’m finding that much of the work is happening outside of the sessions. From our very first session, Alison has introduced simple processes and tools that help me clarify my thoughts in between sessions and that move me onwards. I feel safe and stretched. I can’t recommend Alison enough as a coach.’ – Xavier Brice, CEO, Sustrans 

‘Alison Maitland … has been an amazing coach. She’s made me listen to all the positive noises and take note of our achievements at times when it all becomes too much. Can’t 🙏 her enough and also hugely recommend her 🌟.’ – Dana Denis-Smith, CEO, Obelisk Support, and Creator, First 100 Years project, writing on LinkedIn.

‘I found Alison’s coaching sessions to be a safe oasis in which I could work on personal and career development in a holistic manner as I prepared to take on a much bigger leadership role.  Alison took the time to help me uncover what is most important to me and how my purpose connects to the work I do every day.  We did several visualization exercises that helped to change the lens on how I looked at certain things.  Over the course of several months I felt more aligned and surer of my strengths and impact.  The sessions helped me work on being more present at work and conscious of connecting with my colleagues rather that just “doing” leadership. I highly recommend Alison’s coaching for those that are seeking greater levels of self-awareness, purpose and impact.’ – Sara Murray, Executive Director, Executive Programmes EMEA, The Conference Board

‘My coaching sessions with Alison gave me a safe space where I could discuss a range of challenges, issues and ideas about my life and career. I appreciated its holistic nature, considering work, family, fun, and ambition together and not as separate items, which had become my default. My biggest takeaway was how being kinder to myself and acknowledging when I did something well or achieved a goal could make me feel more balanced and reduce stress. She has helped me see a long-term view of my career and life, whereas I’d been trying to do “everything now” for a long while.’ – RA

‘Alison made me feel really comfortable right from the start, and I felt like it was safe for me to open up to her. She listened very carefully, and  her feedback and questions helped me dig deeper and discover the things that matter most to me. I learned a lot about myself and that helped me feel more positive about what I was dealing with. Together we put what I had learned into action and in a short time change became more tangible.  Thanks to her I can look back on the past six months and feel really proud of all the progress I’ve made. I am lucky to have had her as my coach.’ – KH

‘I want to thank you for the coaching which I have found extremely helpful. I see an increase in my self-confidence and a stronger belief in my abilities. Your solid and supportive style, coupled with understanding when and when not to challenge me, was a perfect mix. It was my first experience of personal coaching and I will definitely come back for more.’ – JD