Coaching you

What is your true path forward as a leader?

How could you make a bigger difference with your skills and influence?

How could you lead more purposefully, inclusively and sustainably?

If these questions excite, intrigue or agitate you, I would love to work with you. I partner with people yearning for positive change in their organisations and society. I provide a safe, welcoming environment to delve deep, connect with what matters to you, step into your fullest potential and make that bigger impact you long for.

Together we tackle obstacles that may be standing in your way, such as:

  • Feeling overwhelmed
  • Being pulled in many different directions
  • Imposter syndrome
  • Lack of clarity about what you really stand for
  • Fear of a leap into the unknown

Coaching is an adventure involving deep insights, demanding climbs and new perspectives. I offer you space to draw breath, reflect on your real priorities, plan your next steps confidently, and move forward with focus and intention.

I encourage, challenge and support you in the actions you take to achieve your greatest hopes and aspirations and to find fulfilment in being your best ‘you’. To discover the benefits that others have experienced from a coaching partnership with me, read the Client Testimonials on this page. Or contact me for a complimentary sample session.

What’s involved

I coach clients around the world by video call, phone or in person. Where it’s feasible, I am happy to coach outdoors, in the natural environment, as people often find peace and inspiration in nature.

My one-to-one coaching packages are flexible, designed with you to suit your needs and goals. A typical package consists of one-hour sessions every two weeks over 4-8 months. The coaching can include exercises in visualisation, perspective and other helpful tools, as well as my support between sessions as needed.

I also work with teams in organisations, facilitating trusting, supportive relationships and inclusive ways to collaborate, co-create and ignite team and organisational success.

About me

I’ve experienced significant transitions in my career. I worked for nearly 30 years as a journalist with Reuters and the Financial Times, latterly writing about leadership, management and change in the business world. I then created my own ‘portfolio’: writing books (on gender balance, the future of work and inclusion), speaking, advising, and facilitating leadership programmes, described in more detail elsewhere on this website.

I came to coaching through my search for more inspiring and impactful ways to lead – both self-leadership and leading others. Experiencing the transformative power of a programme in ‘Collective Leadership’, I found myself drawn to partnering with people to enhance their own impact through powerful insights, a strong sense of their values and what matters to them, and a better understanding of others.

I work with established and emerging leaders, drawing on my understanding of how to build positive relationships, communicate effectively, and facilitate open, inclusive and sustainable work environments. I’m collaborative, curious, driven and optimistic. My core values are caring, connection, courage, exploration, fairness, inclusion, integrity, perseverance, reliability and respect.


I hold the ACC Credential from the International Coach Federation, which sets and upholds the highest standards for the coaching profession.

I am a Co-Active® Coach, having completed CTI’s renowned, 104-hour Coach Training Programme.

I am trained as an Enhanced Skills Practitioner in Conversational Intelligence® for Coaches, having been through the C-IQ immersion programme led by Judith E Glaser.

All of this learning, together with regular coaching supervision, gives me a huge range of resources and insights. I use these, combined with my professional and life experience and my intuition, to serve you in the best way I can.

Getting in touch

If you would like to speak to me, or to have a complimentary sample coaching session, please contact me via the Contact Me page.



‘Alison Maitland … has been an amazing coach. She’s made me listen to all the positive noises and take note of our achievements at times when it all becomes too much. Can’t 🙏 her enough and also hugely recommend her 🌟.’ – Dana Denis-Smith, CEO, Obelisk Support, and Creator, First 100 Years project, writing on LinkedIn.

‘I found Alison’s coaching sessions to be a safe oasis in which I could work on personal and career development in a holistic manner as I prepared to take on a much bigger leadership role.  Alison took the time to help me uncover what is most important to me and how my purpose connects to the work I do every day.  We did several visualization exercises that helped to change the lens on how I looked at certain things.  Over the course of several months I felt more aligned and surer of my strengths and impact.  The sessions helped me work on being more present at work and conscious of connecting with my colleagues rather that just “doing” leadership. I highly recommend Alison’s coaching for those that are seeking greater levels of self-awareness, purpose and impact.’ – Sara Murray, Executive Director, Executive Programmes EMEA, The Conference Board

‘My coaching sessions with Alison gave me a safe space where I could discuss a range of challenges, issues and ideas about my life and career. I appreciated its holistic nature, considering work, family, fun, and ambition together and not as separate items, which had become my default. My biggest takeaway was how being kinder to myself and acknowledging when I did something well or achieved a goal could make me feel more balanced and reduce stress. She has helped me see a long-term view of my career and life, whereas I’d been trying to do “everything now” for a long while.’ – RA

‘Alison made me feel really comfortable right from the start, and I felt like it was safe for me to open up to her. She listened very carefully, and  her feedback and questions helped me dig deeper and discover the things that matter most to me. I learned a lot about myself and that helped me feel more positive about what I was dealing with. Together we put what I had learned into action and in a short time change became more tangible.  Thanks to her I can look back on the past six months and feel really proud of all the progress I’ve made. I am lucky to have had her as my coach.’ – KH

‘I want to thank you for the coaching which I have found extremely helpful. I see an increase in my self-confidence and a stronger belief in my abilities. Your solid and supportive style, coupled with understanding when and when not to challenge me, was a perfect mix. It was my first experience of personal coaching and I will definitely come back for more.’ – JD