Alison coaches people who want to make a positive change in their professional or personal lives, and in the wider world. She offers you a safe, welcoming environment to delve deep, connect with what really matters to you, step into your full potential and make the bigger impact you long for.

Coaching is an adventure and a journey of discovery, with fertile valleys, demanding climbs, and inspiring new perspectives. Alison will encourage, challenge and support you in the actions you take to reach your goals, whether you want to:

  • Build more inclusive and sustainable organisations and society
  • Lead with your heart as well as your head
  • Step purposefully into your next role or life phase
  • Find greater balance and fulfilment

Through our coaching partnership, you will gain space, clarity, confidence and growth.

Alison came to coaching through her search for more human and impactful ways to inspire, engage and connect people. Experiencing the transformative power of an approach called Collective Leadership, she was inspired to train as a coach in order to support others to gain powerful insights, deeper knowledge of themselves and others, and a strong sense of their life purpose. Everyone has leadership strengths, and Alison works with people who want to contribute their unique talents and really make a difference.

What’s involved

Alison coaches clients around the world by video call, phone or in person. Where it’s feasible, she is happy to coach outdoors, in the natural environment, as people often find peace and inspiration in nature.

Her one-to-one coaching packages are flexible, designed with you to suit your needs and goals. A typical package consists of one-hour sessions every two weeks over 4-6 months. The coaching can include exercises in visualisation, perspective and other helpful tools, as well as Alison’s support between sessions as needed. She is also happy to work with teams.

Coach qualifications

Alison holds the ACC Credential from the International Coach Federation, which sets and upholds the highest standards for the coaching profession.

She is a Co-Active® Coach, having completed CTI’s renowned, 104-hour Coach Training Programme.

She has also trained as an Enhanced Skills Practitioner in Conversational Intelligence® for Coaches, having been through the C-IQ immersion programme led by Judith E Glaser.

These programmes, together with coaching supervision, give Alison a huge range of resources and insights. She draws on these, combined with her extensive experience, to serve you in the best way she can.

Getting in touch

If you would like to speak to Alison, or to have a complimentary sample coaching session, please contact her via the Contact Me page.



‘Alison Maitland … has been an amazing coach. She’s made me listen to all the positive noises and take note of our achievements at times when it all becomes too much. Can’t 🙏 her enough and also hugely recommend her 🌟.’ – Dana Denis-Smith, CEO, Obelisk Support, and Creator, First 100 Years project, writing on LinkedIn.

‘I found Alison’s coaching sessions to be a safe oasis in which I could work on personal and career development in a holistic manner as I prepared to take on a much bigger leadership role.  Alison took the time to help me uncover what is most important to me and how my purpose connects to the work I do every day.  We did several visualization exercises that helped to change the lens on how I looked at certain things.  Over the course of several months I felt more aligned and surer of my strengths and impact.  The sessions helped me work on being more present at work and conscious of connecting with my colleagues rather that just “doing” leadership. I highly recommend Alison’s coaching for those that are seeking greater levels of self-awareness, purpose and impact.’ – Sara Murray, Executive Director, Executive Programmes EMEA, The Conference Board

‘My coaching sessions with Alison gave me a safe space where I could discuss a range of challenges, issues and ideas about my life and career. I appreciated its holistic nature, considering work, family, fun, and ambition together and not as separate items, which had become my default. My biggest takeaway was how being kinder to myself and acknowledging when I did something well or achieved a goal could make me feel more balanced and reduce stress. She has helped me see a long-term view of my career and life, whereas I’d been trying to do “everything now” for a long while.’ – RA

‘Alison made me feel really comfortable right from the start, and I felt like it was safe for me to open up to her. She listened very carefully, and  her feedback and questions helped me dig deeper and discover the things that matter most to me. I learned a lot about myself and that helped me feel more positive about what I was dealing with. Together we put what I had learned into action and in a short time change became more tangible.  Thanks to her I can look back on the past six months and feel really proud of all the progress I’ve made. I am lucky to have had her as my coach.’ – KH

‘I want to thank you for the coaching which I have found extremely helpful. I see an increase in my self-confidence and a stronger belief in my abilities. Your solid and supportive style, coupled with understanding when and when not to challenge me, was a perfect mix. It was my first experience of personal coaching and I will definitely come back for more.’ – JD