A Gender Power Shift in the Making

4 March 2015 HERE we are, well into the second decade of the twenty-first century, and the vexed topic of gender in corporate life is commanding more serious attention than ever before. Much of this focuses on why, so many years on from equality legislation, women have still not achieved parity with men at the top of the business world.

This spotlight on the pinnacle of big businesses is obscuring signs of a subtle shift away from the Western male domination that characterised the nineteenth and twentieth centuries. It is showing up in many different ways: the feminization of leadership styles, the importance of female purchasing power, the disruptive impact of the internet on business models, the shift of economic power from West to East, and the change in men’s roles and attitudes towards work and family life. Companies ignore these trends at their peril.

Read my article, A Gender Power Shift in the Making, in the new BBVA book, Reinventing the Company in the Digital Age, published on the BBVAOpenMind website.

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